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Important Marketing Tool Number One – The Tried and True Business Card

In the age of smartphones, digital downloads and pay-per-click ads, some might wonder how important the business card is. Truth is, it’s very important. Some even consider business cards the single...

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Five Smart Ways to Use QR Codes

QR codes, or quick response codes, are more than quick. They’re also excellent for engaging, informing and entertaining consumers. These two dimensional codes — which can contain a phone number,...

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The Logo is Your Company’s Hardest-Working Staff Member

Nike, Target stores, McDonald’s, Coca-Cola. One thing these powerhouse companies have in common is brand recognition, built in part by a strong, recognizable logo. A company’s logo can be a visual...

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Just Who Are You Anyway? Ensuring Your Customers Recognize Your Brand.

In a marketplace that exposes us to thousands of commercial messages daily, in a world of countless start-ups, daily announcements of mergers and acquisitions, and the constant introduction of new...

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Are You Sending the Right Messages With Your Print Materials?

Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an organization, laying the groundwork for a positive...

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Taglines are ‘M’m M’m Good!’

A tagline is an important component in branding. The tagline, a condensed, concise expression of what you are and what you stand for, often serves as the first impression a person has of your company....

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Face Time: How to Network With the Best of ‘Em

Don’t we all know someone who is a natural networker? He walks into a crowded room, completely uninhibited. She puts every person she meets at ease with comfortable, effortless rapport. For most,...

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