Important Marketing Tool Number One – The Tried and True Business Card
In the age of smartphones, digital downloads and pay-per-click ads, some might wonder how important the business card is. Truth is, it’s very important. Some even consider business cards the single...
View ArticleFive Smart Ways to Use QR Codes
QR codes, or quick response codes, are more than quick. They’re also excellent for engaging, informing and entertaining consumers. These two dimensional codes — which can contain a phone number,...
View ArticleThe Logo is Your Company’s Hardest-Working Staff Member
Nike, Target stores, McDonald’s, Coca-Cola. One thing these powerhouse companies have in common is brand recognition, built in part by a strong, recognizable logo. A company’s logo can be a visual...
View ArticleJust Who Are You Anyway? Ensuring Your Customers Recognize Your Brand.
In a marketplace that exposes us to thousands of commercial messages daily, in a world of countless start-ups, daily announcements of mergers and acquisitions, and the constant introduction of new...
View ArticleAre You Sending the Right Messages With Your Print Materials?
Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an organization, laying the groundwork for a positive...
View ArticleTaglines are ‘M’m M’m Good!’
A tagline is an important component in branding. The tagline, a condensed, concise expression of what you are and what you stand for, often serves as the first impression a person has of your company....
View ArticleFace Time: How to Network With the Best of ‘Em
Don’t we all know someone who is a natural networker? He walks into a crowded room, completely uninhibited. She puts every person she meets at ease with comfortable, effortless rapport. For most,...
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